Technology

 Friday, October 1

• 9:30  – 11:30 a.m.       A          CE        PL
  SOCIAL MEDIA  Beyond Blogging: Integrating All of Your Web Activities
  Jeff Turner
  Feel like you’re losing time and sanity managing your web activities? This course is for you. Attend and learn social media strategy and how bet higher online ROI by integrating your efforts into your blog from one of real estate’s most respected (and profitable) bloggers.

• 12:30  – 2:30p.m.        L          PCE        PPL
  SOCIAL MEDIA 10 Ideas to Help You Leverage Social Media
   Jeff Turner
  [We’re still working on this one. Check back for a description.]  To be submitted for 2 Hours Real Estate Related CE; 2 Hours Elective PL.
• 2:45  – 3:45 p.m. A
  SOCIAL MEDIA Masterminds.    

 Panelists:

• Tina Merritt, Agent, Long & Foster, Va Beach (Winner of the NAR/Center for Realtor Technology’s 2009 Evangelist Spotlight Award) 
• Heather Elias, Agent, C21 Redwood Realtors, Leesburg (Winner of VARbuzz Blog Brawl 2 & one of Inman’s 50 most influential online) 
• Jonathan Kaufman, Broker, Nest Realty, Charlottesville (Winner of Inman’s 2009 Most Innovative Brokerage Award) 
• Daniel Rothamel, Agent, Strong Team Realtors (one of Inman’s 50 most influential online)

Some of the top social media pros in real estate are right here in Virginia. Hear about what works (and what doesn’t) from Virginia REALTORS® who have been recognized for their social media marketing prowess by NAR, Inman News, VAR and other organizations. You’ll get practical advice on productivity, etiquette, strategy, and more from Virginia’s own nationally-known real estate social media experts.

•  9  – 10 a.m.     A
  Hooked on My Blackberry.
  G. William James
  Learn hands on how to get the juice out of your Berry. This interactive session and Q&A is designed to be a savior for Blackberry toting Realtors® who need help with anything from getting it to stop stalling to setting up sync with your favorite news sites and calendars.

• 10:30 a.m. – 12:30 p.m.                      CE        PL
  Click. Think. Sell. Using Web Analytics to Dominate Your Market
  Brian Copeland
  He wowed the crowd at VAR’s Get Active conference, and we’re bringing him back by popular demand! If you don’t do it right, your Web site is just a glorified business card. But once you know who’s coming to your site and why, you’ve got a significant business advantage. Find out how to turn this valuable information into practical action. Learn what your site’s numbers mean, how to build trust (and transactions) with statistics, and more real-world applications for Web-based information. Approved 2 Hours Real Estate Related for CE; 2 Hours Elective for PL.

• 1:15  – 3:15 p.m.                     CE      PL
  Ethics, Risk Management, and Social Media
  Ginger Wilcox
  Social media has its benefits, but it also comes with risks. This session covers the dangers and tips for protecting an agent’s company, reputation, safety and even their license. Approved for 2 Hours Real Estate Related CE; 2 Hours Elective PL.

• 3:45  – 5:30 p.m.                     A         
  Smartphones, Mobile Gadgets, and Great Tech Tools
  G. William James
  Blackberry vs. iPhone vs. Droid – Which is best in real estate? What else is out there? This course is your guide to making the right Realtor® mobile phone choice and the apps, strategies, and accessories to help you get the most out of your mobile communication tools.

• 4  – 5:40 p.m.              CE      BM
  Agent 2.0’ing Your Business
  Brian Copeland
  So your Agents want to be 2.0? Or, you have no idea what that means and want to find ways to find out about your agents' online presence? You can’t miss this course which covers search engine optimization (SEO), blogging, social media and on-line brand development. Attend for not only info on cool tools, but the stats, strategy, and expert advice on how you and your agents should be using them. Approved for 2 Hour Real Estate Related CE; 2 Hours Broker Management.